The goal of the thesis is to plan for tourism in a historic community in a manner that would enrich the experiences of its visitors and residents. In order to avoid tourism's undesirable impacts, a method is presented to document residents' and visitors' problems and the improvements they desire, and to describe and compare their images of Madison.Data collection begins with structured interviews followed by a questionnaire distributed to random samples of residents and visitors. The results of the questionnaire analysis establish the residents' and visitors' images. The two images are compared using statistical tests to identify the places with greatest, moderate, and least image differences. Out of the twenty-six places tested, eleven show significant image differences.The image findings are incorporated into the site analysis for tourism. Objectives for tourism are expressed in a concept diagram, and then refined in a conceptual plan. The accompanying recommendations outline policies for proposed facilities, visitor-resident relations, and environmental education.
Master's Theses [5589] Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.