Abstract:
This study investigated Time's reporters' portrayals of Jesse Jackson throughout his 1988 campaign. Chapter one introduced the study and provided an extensive literature review of. Ernest Bormann's Fantasy Theme Analysis and its uses. Chapter Two presented a biographical profile of Jackson and served as a prelude to the discussion of Jackson's 1988 presidential campaign. Chapter Three included the actual analysis and interpretation of the study. The following themes were discovered in the five 'time periods that emerged from the investigation: the underdog, the free from scrutiny, the preacher, the leader of black people, the poet, and the loser of the nomination themes. Chapter Four summarized this study and provided implications and suggestions for future research.