The rise of Jesse Jackson : a fantasy theme analysis of his 1988 presidential campaign

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dc.contributor.advisor Semmel, Keith D. en_US Scheessele, Marie E. en_US
dc.coverage.spatial n-us--- en_US 2011-06-03T19:35:18Z 2011-06-03T19:35:18Z 1990 en_US 1990
dc.identifier LD2489.Z72 1990 .S34 en_US
dc.description.abstract This study investigated Time's reporters' portrayals of Jesse Jackson throughout his 1988 campaign. Chapter one introduced the study and provided an extensive literature review of. Ernest Bormann's Fantasy Theme Analysis and its uses. Chapter Two presented a biographical profile of Jackson and served as a prelude to the discussion of Jackson's 1988 presidential campaign. Chapter Three included the actual analysis and interpretation of the study. The following themes were discovered in the five 'time periods that emerged from the investigation: the underdog, the free from scrutiny, the preacher, the leader of black people, the poet, and the loser of the nomination themes. Chapter Four summarized this study and provided implications and suggestions for future research.
dc.description.sponsorship Department of Speech Communication
dc.format.extent iii, 85 leaves ; 28 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Presidents -- United States -- Election -- 1988. en_US
dc.subject.lcsh Rhetoric -- Social aspects. en_US
dc.subject.other Jackson, Jesse, 1941- en_US
dc.title The rise of Jesse Jackson : a fantasy theme analysis of his 1988 presidential campaign en_US Thesis (M.A.)
dc.identifier.cardcat-url en_US

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  • Master's Theses [5510]
    Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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