Advocates and press agents : a Q-study of the perceived roles of public relations practioners in Indiana institutions of higher education

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dc.contributor.advisor Popovich, Mark N. en_US
dc.contributor.author Al-Anzi, Jomah H. en_US
dc.date.accessioned 2011-06-03T19:36:26Z
dc.date.available 2011-06-03T19:36:26Z
dc.date.created 1993 en_US
dc.date.issued 1993
dc.identifier LD2489.Z72 1993 .A4 en_US
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/handle/184751
dc.description.abstract This study examined how the public relations function was perceived by top administrators as viewed by public relations directors (Phase 1), and how that perception compares with the "ideal" or preferred function as indicated by public relations within Indiana colleges and universities (Phase 2). Out of 46 possible subjects, 32 participated in a survey which represented a 70% response rate.After Q-Sorts have been tabulated, the researcher concluded that respondents from phase 1 were divided in their responses into two equal groups with no clear majority of response being represented consistently. On the other hand, phase 2 respondents showed strong conviction with a dominant majority of respondents showing consistency in their selection.
dc.description.sponsorship Department of Journalism
dc.format.extent ii, 104 leaves ; 28 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Universities and colleges -- Public relations -- Public opinion. en_US
dc.subject.lcsh Public relations personnel -- Attitudes. en_US
dc.subject.lcsh College publicity -- Public opinion. en_US
dc.subject.lcsh College administrators -- Attitudes. en_US
dc.title Advocates and press agents : a Q-study of the perceived roles of public relations practioners in Indiana institutions of higher education en_US
dc.description.degree Thesis (M.A.)
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/864899 en_US


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  • Master's Theses [5510]
    Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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