Message source characteristics and employee assistance program advertising : beliefs in program effectiveness and intentions to self- refer

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dc.contributor.advisor Gerstein, Lawrence H. en_US
dc.contributor.author Sturmer, Paul J. en_US
dc.date.accessioned 2011-06-03T19:36:50Z
dc.date.available 2011-06-03T19:36:50Z
dc.date.created 1994 en_US
dc.date.issued 1994
dc.identifier LD2489.Z72 1994 .S78 en_US
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/handle/185084
dc.description.abstract Research indicates that the majority of clients seeking Employee Assistance Program (EAP) services are self-referred, and that a relationship exists between self-referral and the belief that an EAP is effective. Fifty-three subjects read an advertisement proclaiming that a fictitious EAP was effective. Following the Elaboration Likelihood Model (ELM), motivation to elaborate upon the advertisement's arguments was manipulated and two message sources (EAP clients; a fictitious professional consulting firm) were used. Although motivation had no effect on subjects' belief that the EAP was effective or their intention to self-refer, participants exposed to the less expert, trustworthy, and believable source (EAP clients) experienced a greater reduction in their self-referral intention than participants exposed to the more expert, trustworthy, and believable source (consulting firm). A positive correlation between belief in the EAP and self-referral intention was found. Implications for the ELM, EAP advertising, and research are discussed.
dc.description.sponsorship Department of Counseling Psychology and Guidance Services
dc.format.extent iv, 84 leaves : ill. ; 28 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Employee assistance programs. en_US
dc.subject.lcsh Social service publicity. en_US
dc.subject.lcsh Persuasion (Psychology) en_US
dc.subject.lcsh Publicity -- Evaluation. en_US
dc.title Message source characteristics and employee assistance program advertising : beliefs in program effectiveness and intentions to self- refer en_US
dc.description.degree Thesis (M.A.)
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/897525 en_US


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  • Master's Theses [5510]
    Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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