Factors involved in management decision-making : a study of Indiana hospital public relations directors' perceptions

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dc.contributor.advisor McDonald, Becky A. en_US
dc.contributor.author Roberts, Angela K. en_US
dc.date.accessioned 2011-06-03T19:36:55Z
dc.date.available 2011-06-03T19:36:55Z
dc.date.created 1995 en_US
dc.date.issued 1995
dc.identifier LD2489.Z72 1995 .R6 en_US
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/handle/185153
dc.description.abstract This study of Indiana hospital public relations professionals investigated factors predicting a person's participation in management decision-making. A telephone survey was conducted of professionals directing public relations activities in Indiana hospitals, yielding 55 usable responses.Each respondent was asked the likelihood he or she would be called on by top hospital management to help solve hospital problems, and the likelihood that his or her advice would be seriously considered when making major decisions about programs or policies. Each of the seven questions was answered using a Likert-type scale, with values assigned from 1.0 (highly unlikely) to 5.0 (highly likely). Values were averaged for a total "influence" score.A stepwise multiple regression measured the relationship between influence scores and eight variables: age, gender, salary, department size, education, manager score, technician score, and use of research and evaluation. Only the manager score, research score, and department size were found to be related to influence.
dc.description.sponsorship Department of Journalism
dc.format.extent i, 62 leaves : ill. ; 28 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Hospitals -- Public relations. en_US
dc.subject.lcsh Public relations personnel. en_US
dc.subject.lcsh Hospitals -- Administration. en_US
dc.title Factors involved in management decision-making : a study of Indiana hospital public relations directors' perceptions en_US
dc.description.degree Thesis (M.A.)
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/941717 en_US


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  • Master's Theses [5454]
    Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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