Abstract:
Through many years, researchers have determined that studies related to sport are valuable in understanding attitudes of Americans. Several studies have been established to analyze and predict Americans' attitudes in general. The Miller Lite Report on American Attitudes Towards Sport (1983) was the benchmark study that is still believed to be the most comprehensive of its kind ever conducted in the United States. A few studies have been conducted regarding Korean attitudes toward sports and physical education. However, these studies extended to all age groups, so it was necessary to examine the most recent generation's attitudes. The investigation compared the the current generation's attitudes toward intercollegiate sports in both countries. Two hundred ninety subjects were randomly selected to participate in this investigation. The results of nations and genders were compared and analyzed, and then reported in tables and graphs. All subjects participated by responding to questionnaires.In general, male subjects had a higher frequency of participation in sports than females who tended to watch more than participate. American female subjects were more aggressively interested in sports than Korean female subjects. Overall, culture could affect attitudes of college students toward intercollegiate sports programs. However, gender is a stronger factor in affecting college students' attitudes toward intercollegiate sports programs.