An examination of perceptions of credibility : an army installation's command newspaper

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dc.contributor.advisor Sharpe, Melvin L. en_US Farlow, David C. en_US 2011-06-03T19:38:29Z 2011-06-03T19:38:29Z 1998 en_US 1998
dc.identifier LD2489.Z72 1998 .F37 en_US
dc.description.abstract Most of the research conducted to measure credibility has focused on comparing one type of media with another, i.e., newspaper vs. television. Other research has looked into how different target audiences of corporate or company newspapers perceive the credibility of the publication. To date, there has been little research into how the target audiences perceive the credibility of a military installation's command newspaper. This study examined how active-duty Army personnel perceived the credibility of an Army installation's command newspaper; specifically, The Paraglide from Fort Bragg, North Carolina.The study employed the model developed by Meyer (1988) to measure perceptions of credibility. The study also used a model developed by Surlin and Walker (1975) to measure the respondent's self-agreement with how three hypothetical "bad news" stories should and would be covered by the command newspaper. The independent variables for the study were: civilian education level, years of service in the military, and job level/rank. The data was collected using a survey questionnaire distributed to Army units assigned to the 82nd Infantry Division (Airborne). Respondents were directed by their supervisors to complete the survey.The results indicated education level was not significant in perceptions of credibility; years of service was significant in perceptions of credibility; and job level/rank was significant in perceptions of credibility. Additionally, education level, years of service, and job level/rank were all significant in the respondent's self-agreement with how controversial issues were covered, but the significance appeared to be issue dependent.
dc.description.sponsorship Department of Journalism
dc.format.extent v, 82 leaves ; 28 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Journalism, Military -- Public opinion. en_US
dc.subject.lcsh Soldiers -- North Carolina -- Fort Bragg -- Attitudes. en_US
dc.subject.lcsh Truthfulness and falsehood -- Psychological aspects. en_US
dc.subject.other Paraglide.
dc.title An examination of perceptions of credibility : an army installation's command newspaper en_US Thesis (M.A.)
dc.identifier.cardcat-url en_US

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  • Master's Theses [5510]
    Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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