Adapting Hvistendahl's and Kahl's typographic legibility study to the World Wide Web

Cardinal Scholar

Show simple item record

dc.contributor.advisor Popovich, Mark N. en_US Gosse, Ross R. en_US 2011-06-03T19:38:39Z 2011-06-03T19:38:39Z 1999 en_US 1999
dc.identifier LD2489.Z72 1999 .G67 en_US
dc.description.abstract In 1975, J.K. Hvistendahl and Mary R. Kahl tested 200 individuals to determine if readers preferred serif type for the body text of stories in newspapers. Subjects read stories set in serif and sans serif type. They were timed and asked for their preference as to which typeface they felt was more legible. The researchers found that test subjects preferred serif type the body text in their newsprint. After comparing the time it took subjects to read stories, researchers found readers needed less time to read stories set in serif type than sans serif.Almost 25 years later, another generation of readers has emerged, and Web pages are commonplace among many newspapers today. Yet nothing has been done to determine if these same findings are true for the World Wide Web. This study set out to do just that.Two hundred subjects were recruited for this study, each one placed into one of four groups: male student, male non-student, female student, and female non-student. Each subject was asked to read two 325-word stories, each on its own World Wide Web page. One story was set in a serif typeface, the other set in a sans serif typeface. Subjects were unobrusively timed with a stopwatch as they read each story. After reading the two stories, they were asked which typeface they felt was more legible, serif or sans serif.Overall, readers showd no statistically significant preference for serif or sans serif type in body text on the World Wide Web. The data was tested with ANOVA while frequencies and were also gathered. Only one statistically significant interaction surfaced which found that male students, who preferred sans serif type, took a statistically significant longer time to read online stories set in serif type.
dc.description.sponsorship Department of Journalism
dc.format.extent v, 139 leaves : ill. ; 28 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Computer fonts. en_US
dc.subject.lcsh Legibility (Printing) en_US
dc.subject.lcsh Web sites -- Design. en_US
dc.subject.lcsh World Wide Web. en_US
dc.title Adapting Hvistendahl's and Kahl's typographic legibility study to the World Wide Web en_US Thesis (M.A.)
dc.identifier.cardcat-url en_US

Files in this item

Files Size Format View

There are no files associated with this item.

This item appears in the following Collection(s)

  • Master's Theses [5510]
    Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

Show simple item record

Search Cardinal Scholar


My Account