An examination of ethical values : a Q-study of political consultants and public relations organizational consultants

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dc.contributor.advisor Popovich, Mark N. en_US
dc.contributor.author Spittal, Angela M. Sears en_US
dc.date.accessioned 2011-06-03T19:38:41Z
dc.date.available 2011-06-03T19:38:41Z
dc.date.created 1999 en_US
dc.date.issued 1999
dc.identifier LD2489.Z72 1999 .S65 en_US
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/handle/186537
dc.description.abstract This research compares the ethical values of public relations and political public relations practitioners. The study hypothesizes that a difference exists in the two groups' approach to ethical decision-making.A Q-study was completed by twenty-three midwest members of the Public Relations Society of America and the American Association of Political Consultants. The results identified two groups: one, a group of "communitarians" who relied on personal standards for ethical decision-making but believed the community-the public and the mediainfluenced those standards; and two, a group of "individualists" who relied on personal standards for ethical decision-making and were not influenced by the public, media, religion or law.This research determined that a significant difference did not exist in approach to ethical decision-making between political public relations and traditional public relations practitioners. All of the participants relied primarily on personal standards when making ethical decisions and no participants put personal advancement or pragmatism ahead of ethical decision-making.
dc.description.sponsorship Department of Journalism
dc.format.extent iv, 186 leaves : ill. ; 28 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Public relations consultants -- Professional ethics. en_US
dc.subject.lcsh Public relations -- Moral and ethical aspects. en_US
dc.subject.lcsh Public relations and politics -- Moral and ethical aspects. en_US
dc.title An examination of ethical values : a Q-study of political consultants and public relations organizational consultants en_US
dc.description.degree Thesis (M.A.)
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/1154776 en_US


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  • Master's Theses [5510]
    Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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