A study of attitudes toward product placement

Davis, Rachel M.

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A study of attitudes toward product placement

Davis, Rachel M.

Advisor: Hanley, Michael L.

Date: 2006

Other Identifiers: LD2489.Z9 2006 .D38

CardCat URL: http://liblink.bsu.edu/catkey/1340589

Type: Research paper (M.A.), 3 hrs.

Degree: Thesis (M.A.)

Department: Department of Journalism

Abstract:

Advertisers continue to advance the use of product placements within movies, television shows and video games. However, researchers have yet to study how viewers feel about this trend. Results of this study suggest that university students and faculty/professional staff show high approval for product placements.

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Research Papers [5069]
Research papers submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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A study of attitudes toward product placement

A study of attitudes toward product placement

Abstract:

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