Striving for success : a communications audit of Sylvan Learning Center

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dc.contributor.advisor McDonald, Becky A. en_US
dc.contributor.author Burton, Kathleen A. en_US
dc.coverage.spatial n-us-in en_US
dc.date.accessioned 2011-06-03T19:39:55Z
dc.date.available 2011-06-03T19:39:55Z
dc.date.created 2003 en_US
dc.date.issued 2003
dc.identifier LD2489.Z72 2003 .B87 en_US
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/handle/187522
dc.description.abstract Success is a something that every organization strives for, yet not all accomplish. This investigator reviewed the literature on organizational communication. Specifically, the study examined the use of communication audits as a management tool.The investigator conducted a study of the external publics/ customers, and publics/ staff members of a private, non-profit center. Additionally, the investigator- did an survey of Public Relations Society of America (PRSA) members who are with Fortune 500 companies throughout USA. The purpose was to probe the state of communication research in our country. Result's of the data showed that the use of research has slightly increased. However there is some skepticism regarding the value of public research.
dc.description.sponsorship Department of Journalism
dc.format.extent 1 v. (various pagings) : ill. ; 28 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Communication in organizations -- Indiana -- Muncie. en_US
dc.subject.other Sylvan Learning Center (Muncie, Ind.) en_US
dc.title Striving for success : a communications audit of Sylvan Learning Center en_US
dc.description.degree Thesis (M.A.)
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/1272763 en_US


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  • Master's Theses [5510]
    Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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