Striving for success : a communications audit of Sylvan Learning Center

Cardinal Scholar

Show simple item record

dc.contributor.advisor McDonald, Becky A. en_US Burton, Kathleen A. en_US
dc.coverage.spatial n-us-in en_US 2011-06-03T19:39:55Z 2011-06-03T19:39:55Z 2003 en_US 2003
dc.identifier LD2489.Z72 2003 .B87 en_US
dc.description.abstract Success is a something that every organization strives for, yet not all accomplish. This investigator reviewed the literature on organizational communication. Specifically, the study examined the use of communication audits as a management tool.The investigator conducted a study of the external publics/ customers, and publics/ staff members of a private, non-profit center. Additionally, the investigator- did an survey of Public Relations Society of America (PRSA) members who are with Fortune 500 companies throughout USA. The purpose was to probe the state of communication research in our country. Result's of the data showed that the use of research has slightly increased. However there is some skepticism regarding the value of public research.
dc.description.sponsorship Department of Journalism
dc.format.extent 1 v. (various pagings) : ill. ; 28 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Communication in organizations -- Indiana -- Muncie. en_US
dc.subject.other Sylvan Learning Center (Muncie, Ind.) en_US
dc.title Striving for success : a communications audit of Sylvan Learning Center en_US Thesis (M.A.)
dc.identifier.cardcat-url en_US

Files in this item

Files Size Format View

There are no files associated with this item.

This item appears in the following Collection(s)

  • Master's Theses [5510]
    Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

Show simple item record

Search Cardinal Scholar


My Account