Striving for success : a communications audit of Sylvan Learning Center

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Authors
Burton, Kathleen A.
Advisor
McDonald, Becky A.
Issue Date
2003
Keyword
Degree
Thesis (M.A.)
Department
Department of Journalism
Other Identifiers
Abstract

Success is a something that every organization strives for, yet not all accomplish. This investigator reviewed the literature on organizational communication. Specifically, the study examined the use of communication audits as a management tool.The investigator conducted a study of the external publics/ customers, and publics/ staff members of a private, non-profit center. Additionally, the investigator- did an survey of Public Relations Society of America (PRSA) members who are with Fortune 500 companies throughout USA. The purpose was to probe the state of communication research in our country. Result's of the data showed that the use of research has slightly increased. However there is some skepticism regarding the value of public research.

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