Identification of "appealing" and "healthy" menu entree descriptors and determination of factors influencing customer's food selection at ethnic and non-ethnic restuarants [i.e. restaurants]

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dc.contributor.advisor Friesen, Carol A. en_US
dc.contributor.author Shah, Komal H. en_US
dc.date.accessioned 2011-06-03T19:39:57Z
dc.date.available 2011-06-03T19:39:57Z
dc.date.created 2003 en_US
dc.date.issued 2003
dc.identifier LD2489.Z78 2003 .S53 en_US
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/handle/187547
dc.description.abstract The purpose of this research study was to identify menu entree descriptors perceived by consumers to be both appealing and healthy and to describe factors that influence food selection and frequency of eating out at restaurants, including consumers' preference for healthier food selection choices in ethnic restaurants.Four hundred adults completed this survey. Six food descriptors were found to be both "appealing" and "healthy." "Value/cost", "hunger/cravings", and "taste" were found to influence subjects' food selection when eating out. The three factors influencing subjects' frequency of eating out were "value/cost", "hunger/cravings", and "taste." Individuals who ate at ethnic restaurants at least once per week were significantly more likely to want more healthy options and nutrition information available on ethnic restaurant menus. Educational level did not influence frequency of eating out at a sit-down restaurant. Individuals with "some college", however, ate out less frequency at ethnic restaurants than one would expect statistically.
dc.description.sponsorship Department of Family and Consumer Sciences
dc.format.extent v, 68 leaves ; 28 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Menus. en_US
dc.subject.lcsh Restaurants. en_US
dc.subject.lcsh Food preferences. en_US
dc.title Identification of "appealing" and "healthy" menu entree descriptors and determination of factors influencing customer's food selection at ethnic and non-ethnic restuarants [i.e. restaurants] en_US
dc.description.degree Thesis (M.S.)
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/1273272 en_US


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  • Master's Theses [5510]
    Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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