Bridging the gap between visual rhetoric and newspaper graphic design : a case study

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dc.contributor.advisor Fleckenstein, Kristie S. en_US George-Palilonis, Jennifer en_US 2011-06-03T19:40:12Z 2011-06-03T19:40:12Z 2004 en_US 2004
dc.identifier LD2489.Z72 2004 .G46 en_US
dc.description.abstract A gap exists between the fields of visual rhetoric and newspaper graphic design caused by three factors: the historic division between words as communication tools and design as artistic effect, the relative youth of visual rhetoric, and the recent evolution of newspaper design as a visual language. This thesis establishes one bridge between visual rhetoric and newspaper graphic design by defining the rhetorical function of newspaper graphic design. Using case study methodology, this report focuses on the rhetorical role of newspaper design in an attempt to further understand how people extract meaning from the newspapers they read. By engaging readers with various newspaper pages and requiring them to comment on their direct interaction with the content, this research illuminates the role of newspapers' visual elements by exploring the following questions: What role do visual elements (i.e. pictures, graphics, color) play in a newspaper reader's meaning making processes? How do page layout and the presentation of story packages affect a reader's understanding and opinions of the information at hand?
dc.description.sponsorship Department of English
dc.format.extent iii, 124 leaves : facsims. ; 28 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Visual communication -- Case studies. en_US
dc.subject.lcsh Newspaper layout and typography -- Case studies. en_US
dc.title Bridging the gap between visual rhetoric and newspaper graphic design : a case study en_US Thesis (M.A.)
dc.identifier.cardcat-url en_US

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  • Master's Theses [5510]
    Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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