A Q study of the effect of racial culture on the decision-making attitudes of public relations managers

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dc.contributor.advisor Popovich, Mark N. en_US
dc.contributor.author Willie, Malaun N. en_US
dc.date.accessioned 2011-06-03T19:40:23Z
dc.date.available 2011-06-03T19:40:23Z
dc.date.created 2004 en_US
dc.date.issued 2004
dc.identifier LD2489.Z72 2004 .W55 en_US
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/handle/187868
dc.description.abstract The purpose of this Q study was to learn the racial culture attitudes of public relations managers in charge of making decision for recruiting, hiring, communicating internally, managing clients.Twenty-one public relations managers from midwestern states: Illinois, Wisconsin, Minnesota, Michigan, Indiana, and Missouri sorted Q statements according to their philosophical beliefs concerning racial diversity in the workplace. In analyzing the Q sorts, three viewpoints were revealed; Color Blind Managers, Politically Correct Managers, and Diversity Managers."Color Blind Managers" believed that everyone should be treated equally, with no special treatment or laws that would give more help to one race over another. "Politically Correct Managers" believed equal opportunity laws and policies were discriminatory and unfair; yet conformed to orthodox liberal opinions which were sensitive to racial causes. "Diversity Managers" understood the importance of incorporating diverse cultures into everyday decision-making and still felt equal opportunity laws were needed to help society become color blind.All three factors supported equal opportunity for all individuals, but the means to creating diversity and equal opportunities were different across the factors.
dc.description.sponsorship Department of Journalism
dc.format.extent 85 leaves : ill. ; 28 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Race relations. en_US
dc.subject.lcsh Public relations personnel -- Attitudes. en_US
dc.subject.lcsh Executives -- Attitudes. en_US
dc.title A Q study of the effect of racial culture on the decision-making attitudes of public relations managers en_US
dc.description.degree Thesis (M.A.)
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/1285583 en_US


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  • Master's Theses [5510]
    Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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