A content analysis of employee publication content at the Mid-American Conference universities during the year 2000

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dc.contributor.advisor Popovich, Mark N. en_US
dc.contributor.author Seal, Jennifer A. en_US
dc.coverage.spatial n-usc-- en_US
dc.date.accessioned 2011-06-03T19:40:38Z
dc.date.available 2011-06-03T19:40:38Z
dc.date.created 2005 en_US
dc.date.issued 2005
dc.identifier LD2489.Z72 2005 .S43 en_US
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/handle/187976
dc.description.abstract Many researchers agree that the best employee publications offer job and company-related information in an honest and timely manner. The challenge of balancing the mission of the organization and providing objective analysis of issues and events on campus also falls in the editor of university internal publications. The objectives of this study were to analyze the content of thirteen university employee publications and determine what type of content their employees were receiving and whether those non-profit organizations provide content that is similar to findings in previous research on for-profit organizations.The current research was a content analysis of employee publications at thirteen Mid-American Conference universities during the year 2000. Each publication was analyzed using two methods. First, each story or piece of content was categorized according to Click's (1967) established categories for employee publication content. Next, the researcher placed each content piece into one of two categories: issue-oriented or event-oriented content, based on research by Ryan and Owen (1976).Publications produced by the Mid-American Conference Universities provided significantly more employee content, 58 percent, than company/university content, 27 percent, supporting the first hypothesis. Findings from the current research were similar to the original research by Click (1967) in many ways. Results showed that the ranks of corporate publication content and university publication content are similar. Publications used for this study produced significantly more event-oriented content, 91.5 percent, than issue-oriented content, 8.5 percent, which supported the second hypothesis.
dc.description.sponsorship Department of Journalism
dc.format.extent v, 64 leaves ; 28 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Employees' magazines, newsletters, etc. -- Middle West. en_US
dc.subject.lcsh Universities and colleges -- Middle West -- Periodicals. en_US
dc.title A content analysis of employee publication content at the Mid-American Conference universities during the year 2000 en_US
dc.description.degree Thesis (M.A.)
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/1327297 en_US

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  • Master's Theses [5510]
    Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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