A content analysis of the pre-recall, recall, and post-recall coverage of the Ford Motor Co. and Bridgestone/Firestone, Inc. tire crisis in the Wall Street journal and the Washington post

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dc.contributor.advisor Popovich, Mark N. en_US
dc.contributor.author Thompson, Nicole Elain en_US
dc.date.accessioned 2011-06-03T19:40:53Z
dc.date.available 2011-06-03T19:40:53Z
dc.date.created 2006 en_US
dc.date.issued 2006
dc.identifier LD2489.Z72 2006 .T49 en_US
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/handle/188090
dc.description.abstract To minimize devastation and maximize opportunities provided during a corporate crisis, public relations professionals should collaborate with lawyers on crisis response strategies. The purpose of this study was to examine coverage of the Ford Motor Co. and Bridgestone/ Firestone, Inc. tire recall from May 2000 through May 2001 to determine whether there was a difference between the strategies used by each company and whether Ford Motor Co. and Bridgestone/Firestone, Inc. used more traditional public relations than traditional legal strategies during each crisis stage.A content analysis was conducted of articles covering the crisis from The Wall Street Journal and The Washington Post containing sentences attributed to each company's spokespeople. The search yielded 234 usable articles with 2,192 sentences.Coders identified strategies as traditional public relations, traditional legal, mixed, diversionary, or other. A chi-square was used to test the hypotheses.The first hypothesis, which said there would be no significant difference between strategies used by each company, was rejected. The second and third hypotheses, which said Ford Motor Co. and Bridgestone/Firestone, Inc. used significantly more traditional public relations than traditional legal strategies during each time period, were accepted.
dc.description.sponsorship Department of Journalism
dc.format.extent iv, 57 leaves ; 28 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Automobiles -- Tires -- Defects -- Press coverage. en_US
dc.subject.other Ford Motor Company -- Public relations. en_US
dc.subject.other Bridgestone Firestone Inc. -- Public relations. en_US
dc.subject.other Wall Street journal. en_US
dc.subject.other Washington post (1877) en_US
dc.title A content analysis of the pre-recall, recall, and post-recall coverage of the Ford Motor Co. and Bridgestone/Firestone, Inc. tire crisis in the Wall Street journal and the Washington post en_US
dc.description.degree Thesis (M.A.)
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/1355257 en_US


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  • Master's Theses [5330]
    Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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