Demographics of central Indiana Wal-Mart and Target stores for analysis of intended consumers and store locations

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dc.contributor.advisor Turcotte, Kevin M. en_US
dc.contributor.author Pugh, Nathan A. en_US
dc.coverage.spatial n-us-in en_US
dc.date.accessioned 2011-06-03T19:41:16Z
dc.date.available 2011-06-03T19:41:16Z
dc.date.created 2007 en_US
dc.date.issued 2007
dc.identifier LD2489.Z78 2007 .P84 en_US
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/handle/188251
dc.description.abstract The study Demographics of Central Indiana Wal-Mart and Target Stores for Analysis of Intended Consumers and Store Locations sought to answer whether or not each store chose locations based upon their demographic needs. Through the use of flow charts a methodology was derived and then completed using Geographic Information Systems (GIS) and Business Analyst software from ESRI. Data for income, age, education, distance, drive time, market penetration, city demographics and businesses were broken down into customer profiles, market analysis and proximity analysis categories. These were used to compile maps and graphs for final analysis. The data from the maps and graphs were then compared from one store to another and a conclusion was made about whether or not each store did a good job of locating near its average intended potential customers.
dc.description.sponsorship Department of Geography
dc.format.extent v, 80 leaves : col. ill., col. maps ; 28 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Consumers -- Research -- Indiana. en_US
dc.subject.lcsh Store location -- Indiana. en_US
dc.subject.other Wal-Mart (Firm) en_US
dc.subject.other Target Corporation. en_US
dc.title Demographics of central Indiana Wal-Mart and Target stores for analysis of intended consumers and store locations en_US
dc.description.degree Thesis (M.S.)
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/1371850 en_US


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  • Master's Theses [5510]
    Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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