A content analysis of the game and excellence theory elements in public relations articles in Entrepreneur's online magazine

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dc.contributor.advisor Popovich, Mark N. en_US
dc.contributor.author Boone, Kristy L. en_US
dc.date.accessioned 2011-06-03T19:41:37Z
dc.date.available 2011-06-03T19:41:37Z
dc.date.created 2008 en_US
dc.date.issued 2008
dc.identifier LD2489.Z72 2008 .B66 en_US
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/handle/188413
dc.description.abstract This study is an in-depth investigation of game and excellence theory's linkage within the discipline of public relations during the period of market entry.The literature review defines and analyzes both game and excellence theory and the value of each within public relations. The literature also examines the impact of new businesses within U.S. economy and the importance of strategic decision making during the period of market entry. Decisions made during this time period, of which public relations professionals are often involved, can forecast the success or failure of a new business. The researcher argued that excellence theory's domination over the mindshare of public relations professionals has overshadowed other theories (such as game theory) which can be of value during the time of market entry.In order to quantify any educated opinions held by the researcher, a content analysis was conducted. The researcher identified specific game and excellence theory keywords to be examined and coded. The keywords were derived from a random sample of 384 public relations-based articles from 1997 to 2007 in Entrepreneur's online magazine, the leading magazine for entrepreneurs for over thirty years. The years of 1997 through 2007 were chosen due to a growth in new business births that have occurred over this time frame.The results of the content analysis showed that there were significantly more game theory keywords than excellence theory keywords referenced in Entrepreneur's online magazine in the aforementioned articles and timeframe. From this evidence, the researcher deducted that while excellence theory is still the paradigm for public relations professionals, game theory is being fused within public relations in some areas of the industry, specifically within new market entry strategy. en_US
dc.description.sponsorship Department of Journalism en_US
dc.format.extent iii, 57 leaves ; 28 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Game theory. en_US
dc.subject.lcsh Excellence. en_US
dc.subject.lcsh Public relations -- Press coverage. en_US
dc.subject.lcsh New business enterprises -- Public relations. en_US
dc.subject.other Entrepreneur.com. en_US
dc.title A content analysis of the game and excellence theory elements in public relations articles in Entrepreneur's online magazine en_US
dc.title.alternative Title on signature page: Content analysis of game and excellence theory elements in public relations articles in Entrepreneur magazine en_US
dc.description.notes "December, 2007."
dc.description.degree Thesis (M.A.) en_US
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/1390650 en_US

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  • Master's Theses [5510]
    Master's theses submitted to the Graduate School by Ball State University master's degree candidates in partial fulfillment of degree requirements.

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