dc.contributor.advisor |
McDonald, Becky A. |
en_US |
dc.contributor.author |
Blemker, Douglas M. |
en_US |
dc.coverage.spatial |
n-us-in |
en_US |
dc.date.accessioned |
2011-06-03T19:41:38Z |
|
dc.date.available |
2011-06-03T19:41:38Z |
|
dc.date.created |
2008 |
en_US |
dc.date.issued |
2008 |
|
dc.identifier |
LD2489.Z72 2008 .B59 |
en_US |
dc.identifier.uri |
http://cardinalscholar.bsu.edu/handle/handle/188414 |
|
dc.description.abstract |
This research focused on gaining a greater understanding of Indiana nonprofit theatre professionals regarding relationship-building practices with their patrons. In addition, this researcher questioned whether Bruning and Ledingham's organization-public relationship theory was applicable to theatres.Executive directors and managing directors from 21 theatres completed a Q sort to evaluate their perceived level of relationships with their patrons. From the sorts, three distinct factor groups were revealed: communitarians, partner makers, and idealists.The communitarians placed a strong commitment to the community and education. The partner makers focused on building community and business partnerships. Idealists showed a generalized focus on both community, patron, and businesses without being able to fully implement their interests. |
|
dc.description.sponsorship |
Department of Journalism |
|
dc.format.extent |
vi, 102 leaves ; 28 cm. |
en_US |
dc.source |
Virtual Press |
en_US |
dc.subject.lcsh |
Nonprofit organizations -- Public relations. |
en_US |
dc.subject.lcsh |
Theater -- Public relations. |
en_US |
dc.subject.lcsh |
Theatrical managers -- Indiana -- Attitudes. |
en_US |
dc.title |
Relationship management using Q methodology and the organization-public relationship scales with nonprofit theatres around Indiana |
en_US |
dc.description.degree |
Thesis (M.A.) |
|
dc.identifier.cardcat-url |
http://liblink.bsu.edu/catkey/1390649 |
en_US |