A public relations case study : the realignment of Grissom Air Force Base, Indiana : an honors thesis (HONRS 499)

Abstract

This public relations case study focuses on the realignment and closure of military installations; Grissom Air Force Base, Indiana, in particular. Along with background information, the case study includes samples of actual public relations tools to be utilized in the program. This case study serves as a guide in maintaining proactive public relations between the base and its pertinent publics as well as stressing the importance of open, bilateral communication in crisis and complex situations.