Using focus group research to evaluate recruitment publications : an honors thesis (HONRS 499)

Cardinal Scholar

Show simple item record

dc.contributor.advisor Adrian, Daryl B. en_US Bomholt, Jennifer J. en_US 2011-06-06T18:28:38Z 2011-06-06T18:28:38Z 1997 en_US 1997
dc.identifier.other A-190 en_US
dc.description.abstract The purpose of this thesis is to examine the use of focus group marketing research in the evaluation of college recruitment publications. It includes background information on both the use of recruitment publication and focus group research. Furthermore, this paper details the planning, organization, and results of an actual focus group research project conducted in conjunction with the Ball State University Office of Admissions. This study involved one hundred and forty-seven college-bound students who were selected at random to participate in this focus group project. These students evaluated recruitment publications from nineteen colleges and universities, including Ball State. This thesis examines the effectiveness of this particular focus group study.
dc.description.sponsorship Honors College
dc.format.extent 1 v. ; 29 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Business. en_US
dc.subject.lcsh Ball State University. Honors College -- Theses (B.?) -- 1997. en_US
dc.title Using focus group research to evaluate recruitment publications : an honors thesis (HONRS 499) en_US
dc.type Undergraduate senior honors thesis. Thesis (B.?.)
dc.identifier.cardcat-url en_US

Files in this item

This item appears in the following Collection(s)

  • Undergraduate Honors Theses [5928]
    Honors theses submitted to the Honors College by Ball State University undergraduate students in partial fulfillment of degree requirements.

Show simple item record

Search Cardinal Scholar


My Account