Abstract:
Publications responsible for the diffusion of travel savvy and knowledge are numerous and collaborative. While a majority of these travel pieces represent the glossy products of public relations firms, a more holistic and truthful approach is developing in the travel magazine industry. The unbiased and objective visual/ written presentation of travel magazines on the consumer market is becoming the trusted resource while continuing to serve as a source of entertainment and enjoyment for readers. This thesis provides editorial profiles, a visual comparative analysis, and a brief history of redesign and editorial changes for Conde Nast Traveler,Endless Vacation, National Geographic Traveler, Travel Holiday, and Travel & Leisure. The objective is to provide introductory insight toward the development, purpose, and direction of these five travel magazines and their involvement and relationship with the travel and tourism industry, the publishing business, and the targeted consumer market.
