The relationship between ad attitude and brand interest : an honors thesis (HONRS 499)

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dc.contributor.advisor Brown, Joseph D. en_US
dc.contributor.author Camp, Christina D. en_US
dc.date.accessioned 2011-06-06T18:33:23Z
dc.date.available 2011-06-06T18:33:23Z
dc.date.created 1991 en_US
dc.date.issued 1991
dc.identifier.other A-96 en_US
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/handle/189746
dc.description.abstract Much research has studied the relationship between ad attitude and brand attitude. Recent studies have included another variable -- brand interest, although very few conclusions have been drawn. This study shows that ad attitude drives brand interest. (not brand attitude as has previously been hypothesized) and that there are several constructs of brand interest, all of which fall into the category of cognitive response.
dc.description.sponsorship Honors College
dc.format.extent 31 leaves : ill. ; 29 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Public relations. en_US
dc.subject.lcsh Ball State University. Honors College -- Theses (B.?.) -- 1991. en_US
dc.title The relationship between ad attitude and brand interest : an honors thesis (HONRS 499) en_US
dc.type Undergraduate senior honors thesis
dc.description.degree Thesis (B.?)
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/1247097 en_US


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  • Undergraduate Honors Theses [5928]
    Honors theses submitted to the Honors College by Ball State University undergraduate students in partial fulfillment of degree requirements.

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