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| dc.contributor.advisor | Brown, Joseph D. | en_US |
| dc.contributor.author | Camp, Christina D. | en_US |
| dc.date.accessioned | 2011-06-06T18:33:23Z | |
| dc.date.available | 2011-06-06T18:33:23Z | |
| dc.date.created | 1991 | en_US |
| dc.date.issued | 1991 | |
| dc.identifier.other | A-96 | en_US |
| dc.identifier.uri | http://cardinalscholar.bsu.edu/handle/handle/189746 | |
| dc.description.abstract | Much research has studied the relationship between ad attitude and brand attitude. Recent studies have included another variable -- brand interest, although very few conclusions have been drawn. This study shows that ad attitude drives brand interest. (not brand attitude as has previously been hypothesized) and that there are several constructs of brand interest, all of which fall into the category of cognitive response. | |
| dc.description.sponsorship | Honors College | |
| dc.format.extent | 31 leaves : ill. ; 29 cm. | en_US |
| dc.source | Virtual Press | en_US |
| dc.subject.lcsh | Public relations. | en_US |
| dc.subject.lcsh | Ball State University. Honors College -- Theses (B.?.) -- 1991. | en_US |
| dc.title | The relationship between ad attitude and brand interest : an honors thesis (HONRS 499) | en_US |
| dc.type | Undergraduate senior honors thesis | |
| dc.description.degree | Thesis (B.?) | |
| dc.identifier.cardcat-url | http://liblink.bsu.edu/catkey/1247097 | en_US |
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Undergraduate Honors Theses [5928]
Honors theses submitted to the Honors College by Ball State University undergraduate students in partial fulfillment of degree requirements.