Wedding coordinating : a corporate profile : an honors thesis (HONRS 499)

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dc.contributor.advisor Vann, John W. (John William), 1944- en_US Campbell, Elizabeth J. en_US 2011-06-06T18:33:26Z 2011-06-06T18:33:26Z 2005 en_US 2005
dc.identifier.other A-311 en_US
dc.description.abstract The following is a corporate profile of a wedding coordinator. It outlines the necessary parts of a business plan to being a small business as a wedding coordinator in the Indianapolis area as well as many aspects of the business: Wedding coordinating is a growing industry that requires much preparation in addition to skills held by the coordinator. In order to be successful, one should determine their objectives and set goals before beginning such a business. The result of this project will enable someone interested in entering the wedding coordinating business to understand the industry better, to plan their business more effectively and to prepare for the innumerable details involved in such a position.I have included a basic introduction followed by a detailed business plan for a wedding coordinator. Following those are a Marketing Mix, Values Framework, Product/Market Matrix, Objectives, Environmental influences, and a Break-Even Analysis all of which are pertinent to beginning as a wedding coordinator.
dc.description.sponsorship Honors College
dc.format.extent 1 v. ; 30 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Marketing. en_US
dc.title Wedding coordinating : a corporate profile : an honors thesis (HONRS 499) en_US
dc.type Undergraduate senior honors thesis. Thesis (B.?.)
dc.identifier.cardcat-url en_US

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  • Undergraduate Honors Theses [5928]
    Honors theses submitted to the Honors College by Ball State University undergraduate students in partial fulfillment of degree requirements.

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