Abstract:
The development of the "well said" greeting card line comprised the design of the line's logo, 20 greeting cards, envelopes, and a free-standing fixture for the cards' display. Emphases within the process were quotation selection, photography and image manipulation, design, the balancing of form with function in construction, and the maintenance of coherence between two- and three-dimensional components. Research into currently marketed comparable lines was also involved. Although the project does not focus heavily on marketing, the card and accompanying materials are designed with specific intent to appeal to a young, modern demographic. The “well said” greeting card line is meant to illustrate the power of language and structure as imagery, art, and emotion.
