WMDH 102.5FM contest promotion : an honors thesis (HONRS 499)

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dc.contributor.advisor Carlson, Nancy B. (Nancy Briggs) en_US
dc.contributor.author DePrez, Samantha M. en_US
dc.date.accessioned 2011-06-06T18:41:35Z
dc.date.available 2011-06-06T18:41:35Z
dc.date.created 2009 en_US
dc.date.issued 2009
dc.identifier.other A-339 en_US
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/handle/190076
dc.description.abstract In the spring of 2009, I interned with WMDH 102.5FM in New Castle, Indiana. Through my involvement with the station, I met rising country artist Corey Cox and his manager Gary Sallee. WMDH has supported Corey throughout his career, and I wanted to design a radio promotion that would help both WMDH and Corey reach a young audience. I was inspired by a national promotion by Verizon Wireless featuring country artist Taylor Swift. Therefore, I created the "Bring Corey Cox to My School" contest. Local high school students send text messages to the station to enter the contest. One winner is chosen, and Corey Cox will perform live in concert at the winner's high school. My attempt to execute this promotion is presented along with promotion proposals, sales sheets, various correspondences, project rationale, and a contest proposal and promotions checklist for WCRD.
dc.description.sponsorship Honors College
dc.format.extent 71 leaves : ill. ; 30 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Telecommunication. en_US
dc.title WMDH 102.5FM contest promotion : an honors thesis (HONRS 499) en_US
dc.type Undergraduate senior honors thesis.
dc.description.degree Thesis (B.?.)
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/1563007 en_US

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  • Undergraduate Honors Theses [5912]
    Honors theses submitted to the Honors College by Ball State University undergraduate students in partial fulfillment of degree requirements.

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