The 1999 US Women's World Cup team : short term popularity or lasting impression? : an honors thesis [(HONRS 499)]

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The 1999 US Women's World Cup team : short term popularity or lasting impression? : an honors thesis [(HONRS 499)]

Dineen, Michelle E.
Advisor: Edmonds, Anthony O.
Date: 2004
CardCat URL: http://liblink.bsu.edu/catkey/1293290
Type: Undergraduate senior honors thesis.
Archival ID: A-292
Degree: Thesis (B.?.)
Department: Honors College

Abstract:

The Women's World Cup in 1999 is one of the most surprisingly successful events in American sports history. With charm and athleticism the US women's team transformed a nation otherwise largely indifferent to the game of soccer into fans overnight. This paper examines the careful planning and marketing that went into the Cup, how the Cup was used as a springboard for a women's professional soccer league in the United States and the lasting and short term effects of the hype surrounding the Cup.

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  • Undergraduate Honors Theses [5761]
    Honors theses submitted to the Honors College by Ball State University undergraduate students in partial fulfillment of degree requirements.

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