Direct-to-consumer advertising : informing the public or lining pharma's pockets? : an honors thesis (HONRS 499)

Abstract

Direct-To-Consumer (DTC) Advertising, the advertising of prescription and over-the-counter drugs, has been controversial since its debut. Those who support it say that consumers have a right and even a need to know. Those opposing believe DTC ads are a way for pharmaceutical companies to make more money. This paper looks at the advantages and disadvantages of DTC advertising on patients, physicians and pharmaceutical companies and the turbulent atmosphere surrounding the controversy.