Abstract:
The purpose of this project was to learn about the entire magazine production process. The business side, advertising, public relations and editorial sides were all explored for a better understanding of the magazine industry. The project included coming up with an idea for a magazine, designing, writing and producing it. It also included a business plan projecting expenses and revenues for the first two years. In addition, a four-page direct mail piece was created to test market the magazine if the magazine were to actually be published.