Trust me again : an analysis of advertising in crisis situations : [an honors thesis (HONRS 499)]

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Trust me again : an analysis of advertising in crisis situations : [an honors thesis (HONRS 499)]

Gemignani, Stephen
Advisor: Leary, Ed
Date: 1985
CardCat URL: http://liblink.bsu.edu/catkey/1249028
Type: Undergraduate senior honors thesis
Archival ID: A-60
Degree: Thesis (B.?)
Department: Honors College

Abstract:

In this thesis, two case studies of advertising campaigns designed to overcome image problems will be examined: Tylenol and Harley-Davidson motorcycles. By analyzing the strategies used in these two campaigns, a better understanding of the themes needed to overcome image problems in mass media advertising will be provided.

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  • Undergraduate Honors Theses [5806]
    Honors theses submitted to the Honors College by Ball State University undergraduate students in partial fulfillment of degree requirements.

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