Trust me again : an analysis of advertising in crisis situations : [an honors thesis (HONRS 499)]

Cardinal Scholar

Cardinal Scholar is under a temporary content freeze while we migrate to a new repository platform. This freeze will continue through 06/20/2023.

Trust me again : an analysis of advertising in crisis situations : [an honors thesis (HONRS 499)]

Gemignani, Stephen
Advisor: Leary, Ed
Date: 1985
CardCat URL: http://liblink.bsu.edu/catkey/1249028
Type: Undergraduate senior honors thesis
Archival ID: A-60
Degree: Thesis (B.?)
Department: Honors College

Abstract:

In this thesis, two case studies of advertising campaigns designed to overcome image problems will be examined: Tylenol and Harley-Davidson motorcycles. By analyzing the strategies used in these two campaigns, a better understanding of the themes needed to overcome image problems in mass media advertising will be provided.

Show full item record

Files in this item

Icon
Name: G46_1985Gemignani ...
Size: 3.154Mb
Format: PDF
View/Open

This item appears in the following Collection(s)

  • Undergraduate Honors Theses [6067]
    Honors theses submitted to the Honors College by Ball State University undergraduate students in partial fulfillment of degree requirements.

Search Cardinal Scholar


Browse

My Account