Trust me again : an analysis of advertising in crisis situations : [an honors thesis (HONRS 499)]

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Authors
Gemignani, Stephen
Advisor
Leary, Ed
Issue Date
1985
Keyword
Degree
Thesis (B.?)
Department
Honors College
Other Identifiers
Abstract

In this thesis, two case studies of advertising campaigns designed to overcome image problems will be examined: Tylenol and Harley-Davidson motorcycles. By analyzing the strategies used in these two campaigns, a better understanding of the themes needed to overcome image problems in mass media advertising will be provided.