Creating a personal fitness training business : an honors thesis (HONRS 499)

Abstract

This thesis is a guide to small business that has everything I need to start my own business. It is written in a casual, “how-to” format. It is a guide to success in entrepreneurship based on my research and advice gained from professors and my experience at Ball State. The thesis project is meant to be a guide for entrepreneurs, specifically, independent contractors of fitness services.This thesis combines everything I have learned in the last four years about marketing and selling, especially in my senior-level capstone courses: Strategy management, Marketing Management, Channel Management and the Business Strategy Game. I have also incorporated my two areas of interest: entrepreneurship and personal fitness training. I completed an Independent Study in marketing this semester in which I made a business plan. The sample company I created is Fitness for Life. Examples from the business plan for Fitness for Life are included in this thesis. I also included sample forms for entrepreneur.com, the best resource for small-business owners, in my opinion.