Abstract:
Rarely does a magazine keep the same design and editorial focus throughout its life. When editors do change the format of a magazine, it's either to keep readership, to keep or attract advertising, or to keep the editors from getting bored.Waves: The Evolution of a Magazine is a study of one publication that has existed in seven different formats. However short one format's life was, it contributed significantly to what was to come later. This thesis is an examination of the characteristics of each evolutionary step, the people who worked with each stage, the present format, and the future.At the end of the thesis are appendices that correspond to the three main sections. Appendix A contains the examples for The Past, Appendix B for The Present, and Appendix C for The Future.
