Abstract:
In a world that is constantly moving towards globalization, business and economic integration between countries is rapidly increasing. Many businesses often develop expansion at international levels through outsourcing, exporting, joint ventures, and acquisitions. However, many small to medium-sized businesses do not take the time to research the market they are interested in entering and can waste funds and time in a market that is not a good match for the company. In this work, I collected information and photographed images relative to business and cultural in India to assemble in an easy to read, educational format. This work was designed to educate the public about India in both business and cultural aspects. Predominantly focused towards the business world, this magazine aims to provide information on Indian consumers, infrastructure, religion, travel destinations, and companies.
