Marketing the regions of France : a creative advertising plan : an honors thesis (HONRS 499)

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dc.contributor.advisor Gustafson, Robert L. en_US
dc.contributor.author Lawson, Jennifer D. en_US
dc.date.accessioned 2011-06-06T19:06:40Z
dc.date.available 2011-06-06T19:06:40Z
dc.date.created 2003 en_US
dc.date.issued 2003
dc.identifier.other A-292 en_US
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/handle/191303
dc.description.abstract France has been a leader in the international tourism industry for many years but recent economic events, consumer attitudes, and the rising Euro have caused France to lose market share in the past 3 years. France is still the number one worldwide destination according to tourist arrivals. However, Tourists who once chose France first when traveling abroad are now heading to the neighboring United Kingdom which has gained market share in recent years. In response to this trend, I have formed a creative marketing campaign complete with advertisement designs and promotional suggestions to intice a specific target market to travel to France to discover what its regions have to offer.
dc.description.sponsorship Honors College
dc.format.extent 28 p. : ill. ; 30 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Journalism. en_US
dc.title Marketing the regions of France : a creative advertising plan : an honors thesis (HONRS 499) en_US
dc.type Undergraduate senior honors thesis
dc.description.degree Thesis (B.?.)
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/1293305 en_US


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  • Undergraduate Honors Theses [5928]
    Honors theses submitted to the Honors College by Ball State University undergraduate students in partial fulfillment of degree requirements.

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