Positive partners : an advertising campaign for the Muncie Boys and Girls Club : an honors thesis (HONRS 499)

Abstract

This advertising campaign is designed to effectively connect the energy and resourcefulness of the Ball State University student population with the needs of the Muncie Boys and Girls Club, an inner-city community outreach organization for youth, through a unique program called Positive Partners. This thesis probes the population data of Muncie, Indiana, and Muncie's non-profit community service sector. It also explores the history, mission, code, staff, financial resources, clients, services, past and current marketing, strengths, and weaknesses of the Muncie Boys and Girls Club. Further examination is provided on the Ball State student organizations which make up the campaign's target market. The background research culminates into a creative advertising campaign which utilizes a direct mail package, a press release, a VAX announcement, telephone calls, and presentations in order to create Positive Partnerships between the Muncie Boys and Girls Club and Ball State student organizations.