Positive partners : an advertising campaign for the Muncie Boys and Girls Club : an honors thesis (HONRS 499)

Cardinal Scholar

Show simple item record

dc.contributor.advisor Avila, Ramon A., 1955- en_US
dc.contributor.author Leverton, Kristen M. en_US
dc.date.accessioned 2011-06-06T19:07:14Z
dc.date.available 2011-06-06T19:07:14Z
dc.date.created 1997 en_US
dc.date.issued 1997
dc.identifier.other A-193 en_US
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/handle/191347
dc.description.abstract This advertising campaign is designed to effectively connect the energy and resourcefulness of the Ball State University student population with the needs of the Muncie Boys and Girls Club, an inner-city community outreach organization for youth, through a unique program called Positive Partners. This thesis probes the population data of Muncie, Indiana, and Muncie's non-profit community service sector. It also explores the history, mission, code, staff, financial resources, clients, services, past and current marketing, strengths, and weaknesses of the Muncie Boys and Girls Club. Further examination is provided on the Ball State student organizations which make up the campaign's target market. The background research culminates into a creative advertising campaign which utilizes a direct mail package, a press release, a VAX announcement, telephone calls, and presentations in order to create Positive Partnerships between the Muncie Boys and Girls Club and Ball State student organizations.
dc.description.sponsorship Honors College
dc.format.extent 26 leaves : col. ill. ; 29 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Advertising. en_US
dc.subject.lcsh Ball State University. Honors College -- Theses (B.?) -- 1997. en_US
dc.title Positive partners : an advertising campaign for the Muncie Boys and Girls Club : an honors thesis (HONRS 499) en_US
dc.type Undergraduate senior honors thesis
dc.description.degree Thesis (B.?)
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/1243353 en_US


Files in this item

This item appears in the following Collection(s)

  • Undergraduate Honors Theses [5615]
    Honors theses submitted to the Honors College by Ball State University undergraduate students in partial fulfillment of degree requirements.

Show simple item record

Search Cardinal Scholar


Browse

My Account