A comparative analysis of Japanese and U.S. beverage consumption and usage situation : an honors thesis (HONRS 499)

Abstract

People in the United States conducted this research to compare the situations in which Japanese people with consumption consume beverages and usage situation. Background information on the Japanese culture is provided as well as data concerning beverages that are and are not selling well in Japan. A small study was conducted to supplement the research, the findings of which are reported. Finally, there is a discussion of the findings and the marketing implications for marketers wanting to target the Japanese market.