Tylenol : a package deal : an honors thesis (HONRS 499)

Abstract

Graphic Design plays an important role in our consumer-driven culture. Yet, unless a designer is able to understand their intended audience and tailor their creative solution accordingly, the project will negligently fail. In an effort to further explore the importance of understanding a project's demographic, I challenged myself to develop three age-appropriate packaging solutions for Tylenol brand pain reliever, directing each toward a different demographic group (20, 40, and 60 year olds). My solutions depend on a deeper understanding of each individual group and consider the appropriate use of elements and principles of design to meet the consumer needs while appealing to each demographic group in a visually effective manner. I have included several color variations, as well as text samples and other package compositions that I explored in the creative process, as well as the fmal visual solutions that I created for each group.