Tylenol : a package deal : an honors thesis (HONRS 499)

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dc.contributor.advisor Minor, Sam en_US
dc.contributor.author Peterson, Matthew S. en_US
dc.date.accessioned 2011-06-06T19:17:24Z
dc.date.available 2011-06-06T19:17:24Z
dc.date.created 2005 en_US
dc.date.issued 2005
dc.identifier.other A-302 en_US
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/handle/192018
dc.description.abstract Graphic Design plays an important role in our consumer-driven culture. Yet, unless a designer is able to understand their intended audience and tailor their creative solution accordingly, the project will negligently fail. In an effort to further explore the importance of understanding a project's demographic, I challenged myself to develop three age-appropriate packaging solutions for Tylenol brand pain reliever, directing each toward a different demographic group (20, 40, and 60 year olds). My solutions depend on a deeper understanding of each individual group and consider the appropriate use of elements and principles of design to meet the consumer needs while appealing to each demographic group in a visually effective manner. I have included several color variations, as well as text samples and other package compositions that I explored in the creative process, as well as the fmal visual solutions that I created for each group.
dc.description.sponsorship Honors College
dc.format.extent 1 v. : ill. ; 30 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Graphic arts. en_US
dc.title Tylenol : a package deal : an honors thesis (HONRS 499) en_US
dc.type Undergraduate senior honors thesis.
dc.description.degree Thesis (B.?.)
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/1314168 en_US


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  • Undergraduate Honors Theses [5928]
    Honors theses submitted to the Honors College by Ball State University undergraduate students in partial fulfillment of degree requirements.

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