Horizon Convention Center marketing plan, 2009-2010 : [an honors thesis (HONRS 499)]

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Horizon Convention Center marketing plan, 2009-2010 : [an honors thesis (HONRS 499)]

Petro, Julia N.
Advisor: Pendel, Marc A.
Date: 2009
CardCat URL: http://liblink.bsu.edu/catkey/1463266
Type: Undergraduate senior honors thesis.
Archival ID: A-336
Degree: Thesis (B.?.)
Department: Honors College

Abstract:

Marketing plans are written for companies and organizations to act as a guide for creating strategies to reach objectives that are set for a specific period of time. The Horizon Convention Center has objectives to aid in increasing economic impact for the Muncie/Delaware County area. This marketing plan was written to outline the strategies that should be involved in meeting this main objective. This marketing plan includes a SWOT analysis as well as information on the current situation of the Horizon Convention Center. Objectives and strategies are included as well as a budget and detailed calendar for completing these strategies.

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  • Undergraduate Honors Theses [5824]
    Honors theses submitted to the Honors College by Ball State University undergraduate students in partial fulfillment of degree requirements.

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