Answering the call for the best and the brightest : a proposed survey of Accounting 201 students : an honors thesis (HONRS 499)

Abstract

The accounting profession has found it necessary to expand its business roles and compete as information service providers in the new Information Age. Consequently, accounting educators have been challenged to restructure out-dated programs, revise curricula, develop varied teaching methods, incorporate new technologies, and foster critical thinking, decision-making, communication, and life-long learning skills in their students. Introductory accounting courses are especially important to this accounting education reform, needing to promote a positive image for the profession and to attract and retain the best and brightest students to the major. This report proposes survey questions for ACC 201 students at Ball State University in order to study the course's high failure rate and to establish baseline data on student demographics, perceptions, and learning styles for future accounting studies and evaluations.