Retail strategy in fine jewelry lease departments : an honors thesis (HONRS 499)

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dc.contributor.advisor Avila, Ramon A., 1955- en_US
dc.contributor.author Smith, Jennifer L. en_US
dc.date.accessioned 2011-06-06T19:24:30Z
dc.date.available 2011-06-06T19:24:30Z
dc.date.created 2008 en_US
dc.date.issued 2008
dc.identifier.other A-332 en_US
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/handle/192595
dc.description.abstract The thesis examines the Muncie Macy's branch of Finlay Fine Jewelry and its current retail strategy. Finlay is a company that has great potential but is inefficiently run resulting in needless increased costs. After thorough research and analysis, recommendations for retail strategy modifications are offered with the intention of increasing profitability and maintaining stability in the future.
dc.description.sponsorship Honors College
dc.format.extent 36 leaves ; 30 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Marketing. en_US
dc.title Retail strategy in fine jewelry lease departments : an honors thesis (HONRS 499) en_US
dc.type Undergraduate senior honors thesis
dc.description.degree Thesis (B.?)
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/1406088 en_US


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  • Undergraduate Honors Theses [5615]
    Honors theses submitted to the Honors College by Ball State University undergraduate students in partial fulfillment of degree requirements.

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