Abstract:
The crowded garden magazine market already supports a wealth of publications, yet no existing gardening magazine speaks to the growing generation of young gardeners or specifically addresses the unique aspects of urban gardening. alt.gardening is designed to appeal to a younger generation of gardeners in its appearance, tone and methodology. Its content inspires urban dwellers to grow their own "alt.garden"—an atypical garden in an atypical space: perhaps a deck, terrace, patio or even a windowsill. alt.gardening encourages readers to experiment in order to create gardens that suit their personalities and tastes and mesh with their fast-paced lifestyles. It also keeps urban gardeners informed about trends and issues revolving around the urban "green" movement. Whether they view city gardening as a radical political act or simply want to grow a few fresh herbs to spruce up their dinner entrees, young, urban gardeners will find in alt.gardening the information and expertise for them to bring their garden to life.
