The evolution and marketing of women in baseball and the All American Girls Professional Baseball League : an honors thesis (HONRS 499)

Abstract

The All American Girls Professional Baseball League was the only formal professional baseball league for women in the history of the United States. Formed shortly after America's entrance into World War II, the league was used to soften the blow that the war had on American morale and keep professional baseball alive while many major and minor league players were joining the military. From beginning to end, one of the most crucial parts of the league's success was the time, attention and money that were paid to marketing the league. This honors thesis will explore the evolution of women in baseball, focusing on the AAGPBL and the marketing and public relations efforts that were used.