The evolution and marketing of women in baseball and the All American Girls Professional Baseball League : an honors thesis (HONRS 499)

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dc.contributor.advisor Strecker, Trey en_US
dc.contributor.author Trimboli, Mia S. en_US
dc.date.accessioned 2011-06-06T19:28:34Z
dc.date.available 2011-06-06T19:28:34Z
dc.date.created 2009 en_US
dc.date.issued 2009
dc.identifier.other A-337 en_US
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/handle/192906
dc.description.abstract The All American Girls Professional Baseball League was the only formal professional baseball league for women in the history of the United States. Formed shortly after America's entrance into World War II, the league was used to soften the blow that the war had on American morale and keep professional baseball alive while many major and minor league players were joining the military. From beginning to end, one of the most crucial parts of the league's success was the time, attention and money that were paid to marketing the league. This honors thesis will explore the evolution of women in baseball, focusing on the AAGPBL and the marketing and public relations efforts that were used.
dc.description.sponsorship Honors College
dc.format.extent ii, 27 leaves ; 30 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Marketing. en_US
dc.title The evolution and marketing of women in baseball and the All American Girls Professional Baseball League : an honors thesis (HONRS 499) en_US
dc.type Undergraduate senior honors thesis.
dc.description.degree Thesis (B.?.)
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/1463661 en_US


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  • Undergraduate Honors Theses [5924]
    Honors theses submitted to the Honors College by Ball State University undergraduate students in partial fulfillment of degree requirements.

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