How to nail the sale : my last four months as an intern : [an honors thesis] (HONRS 499)

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dc.contributor.advisor Plesha, Suzanne G. en_US Vacketta, Jessica L. en_US 2011-06-06T19:28:55Z 2011-06-06T19:28:55Z 2005 en_US 2005
dc.identifier.other A-300 en_US
dc.description.abstract A mini-training seminar resulted from this creative project designed to give radio salespeople an insider's view of the world of media buying. Media buyers and their practices are somewhat of a mystery to broadcast sales staffs and this program not only offers suggestions for personal and team growth, but also offers tips on how to improve sales staff relations with media buyers. Literature in the broadcast field supports the theory that periodic sales training and team bonding improve overall sales, team morale, and customer satisfaction. This training program consisted of three segments: an overview of the author's internship history, personal growth tips, and suggestions for team growth. The mini-training seminar was delivered to members of the Neuhoff Broadcasting radio sales staff on April 26, 2005 and training materials and a DVD of the actual presentation are included in this creative project binder. These training materials hold value for orientating new sales employees or as a refresher course for established sales teams.
dc.description.sponsorship Honors College
dc.format.extent 1 v. : ill. ; 30 cm. + 1 DVD videodisc (114 min.) en_US
dc.source Virtual Press en_US
dc.subject.lcsh Telecommunication. en_US
dc.title How to nail the sale : my last four months as an intern : [an honors thesis] (HONRS 499) en_US
dc.type Undergraduate senior honors thesis. Thesis (B.?.)
dc.identifier.cardcat-url en_US

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  • Undergraduate Honors Theses [5615]
    Honors theses submitted to the Honors College by Ball State University undergraduate students in partial fulfillment of degree requirements.

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