Designing a dream : an honors thesis (HONRS 499)

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dc.contributor.advisor Baird, Thomas R. en_US
dc.contributor.author Van Gilder, Marc E. en_US
dc.date.accessioned 2011-06-06T19:28:57Z
dc.date.available 2011-06-06T19:28:57Z
dc.date.created 2005 en_US
dc.date.issued 2005
dc.identifier.other A-321 en_US
dc.identifier.uri http://cardinalscholar.bsu.edu/handle/handle/192939
dc.description.abstract For my Honors project, I designed a car, three print advertisements, and a website focused at college-aged individuals, the target audience. I first did research on the three themes I planned to use in the print advertisements: emotion, sex, and humor. During the research, I organized two focus groups of college-aged individuals in order to discover what they wanted in a vehicle. I then reviewed the input from the focus groups and designed a car that would satisfy the majority of the target audience. After the vehicle was created, I began creating the print advertisements using the three themes mentioned above. Dr. Tom Baird, my advisor, showed the advertisements to his marketing classes in order to find out whether the ads were effective for the intended target audience. The website was created after everything else in order to incorporate the car, advertisements, and sketches in it.
dc.description.sponsorship Honors College
dc.format.extent 23 leaves : ill. ; 30 cm. + 1 CD-ROM. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Marketing. en_US
dc.title Designing a dream : an honors thesis (HONRS 499) en_US
dc.type Undergraduate senior honors thesis.
dc.description.degree Thesis (B.?.)
dc.identifier.cardcat-url http://liblink.bsu.edu/catkey/1340540 en_US


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  • Undergraduate Honors Theses [5928]
    Honors theses submitted to the Honors College by Ball State University undergraduate students in partial fulfillment of degree requirements.

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