Client perception study of radio advertisers : an honors thesis [(HONRS 499)]

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dc.contributor.advisor Kurtz, John L. en_US Webb, Robert R. en_US 2011-06-06T19:30:23Z 2011-06-06T19:30:23Z 1986 en_US 1986
dc.identifier.other A-64 en_US
dc.description.abstract The following manuscript reports the key findings from a February 1986 study done for WMEE/WQHK by Robert R. Webb. The project attempted to determine advertisers' reasons for selecting a radio station to advertise with and their criteria for judging a salesperson. Data was also collected to determine which radio station(s) had the best salesforce. In addition, respondents were asked to name the outstanding individual radio salespeople in Fort Wayne. Finally, respondents were given an open-ended question that allowed them to list what else they would like radio salespeople to do that would make their advertising decisions easier. Hopefully, the findings of this study will enhance WMEE/WQHK's already strong training program.
dc.description.sponsorship Honors College
dc.format.extent 10 leaves ; 29 cm. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Art. en_US
dc.subject.lcsh Ball State University. Honors College -- Theses (B.?.) -- 1986. en_US
dc.title Client perception study of radio advertisers : an honors thesis [(HONRS 499)] en_US
dc.type Undergraduate senior honors thesis Thesis (B.?.)
dc.identifier.cardcat-url en_US

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  • Undergraduate Honors Theses [5928]
    Honors theses submitted to the Honors College by Ball State University undergraduate students in partial fulfillment of degree requirements.

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