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| dc.contributor.advisor | Kurtz, John L. | en_US |
| dc.contributor.author | Webb, Robert R. | en_US |
| dc.date.accessioned | 2011-06-06T19:30:23Z | |
| dc.date.available | 2011-06-06T19:30:23Z | |
| dc.date.created | 1986 | en_US |
| dc.date.issued | 1986 | |
| dc.identifier.other | A-64 | en_US |
| dc.identifier.uri | http://cardinalscholar.bsu.edu/handle/handle/193038 | |
| dc.description.abstract | The following manuscript reports the key findings from a February 1986 study done for WMEE/WQHK by Robert R. Webb. The project attempted to determine advertisers' reasons for selecting a radio station to advertise with and their criteria for judging a salesperson. Data was also collected to determine which radio station(s) had the best salesforce. In addition, respondents were asked to name the outstanding individual radio salespeople in Fort Wayne. Finally, respondents were given an open-ended question that allowed them to list what else they would like radio salespeople to do that would make their advertising decisions easier. Hopefully, the findings of this study will enhance WMEE/WQHK's already strong training program. | |
| dc.description.sponsorship | Honors College | |
| dc.format.extent | 10 leaves ; 29 cm. | en_US |
| dc.source | Virtual Press | en_US |
| dc.subject.lcsh | Art. | en_US |
| dc.subject.lcsh | Ball State University. Honors College -- Theses (B.?.) -- 1986. | en_US |
| dc.title | Client perception study of radio advertisers : an honors thesis [(HONRS 499)] | en_US |
| dc.type | Undergraduate senior honors thesis | |
| dc.description.degree | Thesis (B.?.) | |
| dc.identifier.cardcat-url | http://liblink.bsu.edu/catkey/1248456 | en_US |
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Undergraduate Honors Theses [5928]
Honors theses submitted to the Honors College by Ball State University undergraduate students in partial fulfillment of degree requirements.