Mind your P's and Q's : an exploration of typography on the letterpress : an honors thesis [(HONRS 499)]

Abstract

I felt this creative project should be a culmination of my education in both graphic design and fine art at Ball State University. To incorporate both of these aspects, I chose to apply my knowledge of typography and design to the printing and bookmaking techniques I have learned in my printmaking classes. After conducting research on general guidelines of typography and layout, I decided to illustrate and define ten basic principles of design. I felt these ten ideals represented the core foundation of most design. A page that demonstrates each principle typographically precedes the definitions.This project has given me a better understanding of the sensitivity of typography. It has also increased my appreciation for both the efficiency and flexibility of designing on a computer, and the unique characteristics specific to rough wooden type and hand bound books.