Guidelines for putting together a student advertising campaign : an honors thesis (HONRS 499)

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dc.contributor.advisor Hanley, Michael L. en_US Wirt, Christina L. en_US 2011-06-06T19:32:15Z 2011-06-06T19:32:15Z 2005 en_US 2005
dc.identifier.other A-300 en_US
dc.description.abstract Each year, the Ball State University chapter of the American Advertising Federation (AAF) competes in the National Student Advertising Competition (NSAC). In this competition, college chapters across the nation learn how to effectively put together an advertising campaign, from how to conduct the research required, to how to make the creative executions, to where to place the advertisements in order to be most effective in reaching the target consumers.In this project, I have put together a guidebook for the leaders of our future AAF chapters on how to successfully create a campaign for the NSAC. This guidebook will help to guide them through the various stages of the campaign as well as provide insights into what has worked in the past. I arrived at this set of best practices through my direct observations and experience while competing in the NSAC over the past three years.
dc.description.sponsorship Honors College
dc.format.extent 1 v. ; 30 cm. + 1 booklet. en_US
dc.source Virtual Press en_US
dc.subject.lcsh Journalism. en_US
dc.title Guidelines for putting together a student advertising campaign : an honors thesis (HONRS 499) en_US
dc.type Undergraduate senior honors thesis Thesis (B.?)
dc.identifier.cardcat-url en_US

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  • Undergraduate Honors Theses [5947]
    Honors theses submitted to the Honors College by Ball State University undergraduate students in partial fulfillment of degree requirements.

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